Bill ReedGeneral Asia

M.A. University of Cambridge, Diploma in Intercultural Management, Cambridge

Bill Reed is an intercultural consultant, researcher, writer and management trainer, specialising in helping Western and East Asian managers work together more effectively.

Bill Reed

After serving a management apprenticeship in Plessey, the electronics company, Bill joined an international training company specialising in management communication across cultures. In the early 80's, his interest in Asia having been sparked during his experiences as a trainer at INSEAD, he became the company’s salesman in Asia.

In 1984 and 1985, he set up the company's Asian subsidiary based in Tokyo. On his return to Europe, he pioneered a highly successful entry into the cross-cultural training market, designing and developing specific and generic courses focused on doing business in Asia.

During this time, he was a regular visitor to the region selling to and training managers from Malaysia, Singapore, Thailand, Vietnam, Indonesia and Sri Lanka as well as the big three: Japan, Korea and China. In the 90's, Bill became a Partner and took on a number of senior management responsibilities including periods as General Manager of the Italian subsidiary and seven years as Sales and Marketing Director of the company worldwide.

From 1997 until 2001, he was President of the Japanese subsidiary. In 2001, Bill resigned to found East Asia Business to focus on his main area of interest.

EAB maintains a team of specialist associates who operate in each of the main East Asia markets as well as Europe.

Arun SinghGeneral Asia

Arun is an international lawyer, interculturalist and former partner of KPMG, where he headed the India Business Group for KPMGEurope.

Since 1989 he has advised a number of companies and organisations on Cross-Cultural awareness, and management skills, and since 1998 in relation to outsourcing projects.

He is a Visiting Fellow to Leeds University Business School on cross-cultural dynamics, international trade and investment and corporate governance, and a non-executive director of their Advisory Board. He is currently an Associate of the UK’s School of Government and a Senior Associate on Management Development at Oxford University

He is also a non-executive director of the UK Government’s Trade and Investment Office and a board member of their India Advisory Panel

Arun was appointed an OBE in 1999 for services to exports and international investment and diversity and is a Fellow of the Royal Society of Arts.

He has completed the Post Graduate Studies in Intercultural Management at the University of Cambridge and teaches intercultural negotiations skills there.

Dr Michael HanChina

Dr Han is  Senior Economist (China) for the Rio Tinto group, based in Beijing.

He was born in Tianjin and has studied and worked in Beijing and Hebei Province. Having obtained his English degree from Tianjin University, he went on to get his MA in international politics and western philosophy from Nankai University. In 1988 he came to the UK and studied at the London School of Economics and gained his doctorate by undertaking a major research project on China's economic liberalisation in the 1980's.

He worked for the Tianjin Foreign Trade Promotion Commission and has also given lectures at the School of Oriental and African Studies in London. During his research he worked with a number of Chinese state enterprises and foreign joint venture firms. Besides China, he has travelled to South Korea, Japan and Hong Kong, working as an interpreter in joint venture negotiations and as an analyst of the economic developments throughout China and East Asia.

He has worked with companies such as Samsung and Toshiba and for nearly ten years he was a producer/broadcaster for the BBC World Service China department and as a result closely involved with the latest business and social trends in China.

Dr Han has been working as an associate on cross-cultural management training seminars for over five years.

Dr Jing Zhong LiChina

PhD in Asia-Pacific studies (Univ. of Leeds), Consultant, Journalist, Ex-CEO, China Monitor Services

Dr Li has in many different ways been at the centre of the re-vitalisation of East-West dialogue over the last two decades. Both as a businessman offering consultancy services to British companies and as senior interpreter to such political giants as Deng Xiao Ping, Zhao Zi Yang, Li Peng and Zhu Rong Ji, he has participated in and/or observed the complex processes of making things work at senior level across cultural frontiers. As a former writer and broadcaster for the BBC World Service, he has also been a keen commentator on all matters connected with China and the Chinese. He has contributed regularly to management training programmes over the last decade, helping Europeans deal more effectively with their Chinese partners.

Dr Li has recently joined the team of EAB associates specialising on China.

Adam BurdenChina

Adam is an HR and OD professional of long-standing working with multinational companies such as the Kingfisher Group and TNT. His work in Kingfisher (B&Q) was to manage the International Training and Development department. As a precursor to those responsibilities, he played a leading part in a project to train Chinese commercial recruits in retail selling skills for the highly sucessful run-out of B&Q stores all over China. At TNT, in the Netherlands, his remit was more in the Organisational Development field, where he drove through an Investors in People accreditation process.

Before joining the East Asia Business clan, he also built up five years of experience as a cross-cultural consultant. Although he can happily deal with any cultural issues that his clients throw at him, his specialism in the intercultural field is China and Taiwan where he lived for seven years (and found his wife).

Takashi SuzukiJapan

Takashi Suzuki graduated from Hokkaido University, Japan in 1974 with a Bachelors degree in Law. He joined Sumitomo Bank and served in the International Department spending several years in the London office. In a radical departure from traditional Japanese norms, he then left the bank to co-manage a British management training organization.

From there, he moved back into banking as vice president with Lazard Frere and subsequently as Managing Director of Japan Asia Investment Co.Ltd.. Takashi joined Mees Pierson, the Dutch investment bank, in 1998 as the MD for Hong Kong. He left the bank, moved back to Tokyo and is currently the Managing Director of T Investment & Co, his own venture capital company

He now acts as a consultant on Japanese business culture.

Satoru FuruyaJapan

Satoru Furuya is Professor of Cultural and Communication studies at Musashino University in Tokyo. He is involved in research and teaching in the areas of culture and communication studies, especially focused on notions of individualism and collectivism. His doctoral thesis on this subject is soon to be published in Japan. Before his move into the academic world, Professor Furuya spent over twenty years in Kenkyusha the prestigious Japanese publishing company and was responsible for producing a wide range of magazines and books in the linguistic and cultural field.

He now acts as a consultant to EAB on Japanese business culture.

Olivier van BenedenJapan

Enriched by his experiences in Japan and Japanese companies, Olivier van Beneden founded Japan Consulting Office to enhance mutual understanding between Europe and Japan. Active in the Japanese community in Brussels (chairman and member of the Friendship and Business committees of the Belgium-Japan Association and Chamber of Commerce), Olivier is familiar with the challenges that Japanese and Europeans face in working together.

He is a graduate of Katholieke University of Leuven, Belgium, and the University of Kansai (MA) in Osaka, Japan. He lived in Japan for more than six years, working primarily in the consulting industry (PricewaterhouseCoopers). Upon returning to Belgium, he worked in a management position in the European headquarters of Bridgestone before starting Japanese Consulting office. Olivier is fluent in French, Dutch, English and Japanese.

Olivier is East Asia Business’ first Partner in mainland Europe.

Honami MatsutaniJapan

Honami Matsutani moved from his native Japan to the UK in 1978 and has spent most of his career in the financial technology sector. He has held a series of senior positions with well-known financial application vendors in the UK. In the late 1990s he co-owned a specialist software house, providing the investment banking communities in Europe and Asia with risk-based capital reporting systems.

In 2000 he sold the business and joined the European corporate development team of ‘Fortune 500’ where he was responsible for identifying acquisition and joint-venture opportunities and managing changes associated with the consolidation process outside North America.

Honami is now focussing more on people development – he has designed and facilitated a number of performance enhancing training programmes in Europe and Japan.

Honami is bi-lingual in English and Japanese and attained a BSc in Mathematics and Economics from The Open University and an MBA from Henley Management College

Kim Gook TaeKorea

Mr Kim is a Korean entrepreneur, based in London. He draws upon his vast network within the business community to manage his import-export business between Korea and Europe. In addition to his native Korean, he speaks fluent English and good Italian. Mr Kim was educated at the prestigious Kyung-gi High School and at the Seoul National University, gaining a BSc in Architectural Engineering. After university, he worked for five years at the Korea Development Bank on evaluation and feasibility studies for large industrial projects.

He then moved to Daewoo, formerly one of the big four chaebol (conglomerates) in the area of Overseas Business Development and Project Management and was appointed Director in the late 1980's. In 1990, he set up his own business from a London base and now spends much of his time travelling between all parts of Europe and Korea.

He co-developed the programmes on Korean business culture with Bill Reed and has since delivered dozens of senior management seminars on the subject throughout Europe.

Sunny HwangKorea

Sunny Hwang is a cross-cultural consultant and trainer based in Seoul. She has her own company, Sun-H Consulting, and works mainly with Korean conglomerates and multinational companies based in Korea.

A graduate in English and Politics from Sookmyung Women's University in 1987, Sunny's first job was with Japan Airlines. From there, she moved into the Korean Overseas Development Association where she soon came to enjoy her role as cultural and language trainer for Korean expatriates. This interest in culture led to a period of travel around Europe as professional interpreter to Korean businessmen. Living and working in Barcelona brought her into contact with the world of import-export trade, and this combined with a period doing market research in Poland motivated Sunny to start up her own trading business - Sun-H Trading. She subsequently enjoyed substantial success in exporting sports goods from Korea to Russia and Poland.

In the mid-90's, Sunny began representing a UK management training company, in Korea and was immediately successful in bringing high quality cross-cultural and business communication training to a large number of Korean companies, including Samsung, SK, Korean Air and Hanhwa among many others. This business was badly affected by the IMF crisis of 1997 and the subsequent devaluation of the Won.

Undeterred, Sunny benefited from her own international experience and from her own base inside the Korean economy to develop her own tailored training programmes on cultural, linguistic and management subjects. In addition to this, she has taken on sole rights to "Telephone Doctor", an American customer service training vehicle and has qualified as a leadership trainer on behalf of Blessing White, the US management training company

She now acts as a consultant on Korean business culture.