Welcome to the East Asia Business website

We are the specialist advisors in intercultural management training, team building and market entry & development consultancy for this important region. EAB helps Western companies get the most out of their business dealings with China, Japan and Korea and East Asian managers work together more effectively.

Yes, the business cultures of East Asia are complex. But they are not so inaccessible that they cannot be explained and understood by Western businesses looking east. For Asian companies, dealing with Western colleagues can be disharmonious and frustrating; but there are ways to get through these difficulties.

We hope you'll take a look around our site and find out how EAB experience can empower your business with in-depth training, consultancy and know how.

Commitment

We recognise companies run the risk of wasting their precious investment if they don't take account of the diverse business cultures they meet a long way from home.

Our specialisation is helping Western managers to understand specific Asian business cultures and vice versa; then, to apply that knowledge to making informed decisions and influencing senior people. It's about knowledge - it's also about empowering through knowledge and building confidence.

Help

With our help managers can actually do more: they are better intercultural communicators, they can negotiate more effectively, they can run multicultural teams more successfully.

We work for organisations of every size from helping first time exporters get going in the region, to well established multinationals who need advice on specific cultural issues as they arise.

Answers

EAB can provide answers to questions which often leave Western business people perplexed - does Yes mean Yes? Why is this decision taking so long? Who is really in charge anyway? Asian managers will learn why Western staff are apparently so lacking in commitment to the company and so argumentative and disrespectful.

Just contact us to find out how we can provide answers to the cultural questions about China, Japan or Korea which challenge your organisation.

Specialists

East Asia Business is headed by Bill Reed, the specialist intercultural consultant for the region. Bill works with teams of associates based in the UK and throughout East Asia. Services are provided for companies from Europe, North America as well as those with local representation in East Asia.

Please browse our services pages which review EAB's training and consultancy services in detail. Our advisory pages include news articles and site links which offer useful background for visitors to our site who are interested in intercultural issues in this key region.